Northern Underground Expressions
(John from Dawson, J, Reverb, Mobb Diggity, Little Boe, Isaac Pumphrey)
Dawson City, Whitehorse, Haines Junction
Northern Underground Expressions is a multifaceted organization dedicated to creating quality content and music. We aim to grow into a platform to develop and recognize undiscovered talent in northern Canada’s youth.
The goal with Northern Underground expressions is to create an alternative to the traditional record label as an online media outlet for Northern art. We want to build a brand to market and distribute our artists and collective content through. We feel that there is currently a lack of active media outlets for Northern youth artists who don’t have the resources to make their art, market it, and compete with the mainstream artists in bigger cities and urban areas at the same time.
Currently, we have six songs on all major platforms, and we are continually working hard on new content. Apart from those six songs, a couple of the artists have their own singles and albums before forming the group.